- 斯坦福Kosnik教授講座信息預告
- 時間：2012-03-27信息來源：國際學院字體：[ 大 中 小]點擊：
主題：通過顧客忠誠度創造競爭優勢
【查看講座內容簡介】
主講：Tom Kosnik教授
時間：3月26日（周一）下午2:00
地點：國際交流中心報告廳
講座學分：0.4 （僅適用于國際學院學生，查看：國際學院《學術講座》課程學分管理辦法）
主辦：國際學院Kosnik教授是斯坦福大學管理科學與工程系顧問教授，斯坦福大學與新加坡政府合作的技術開發項目主任。 Kosnik教授在斯坦福大學講授“全球創業市場學”和“全球創業領導學”等課程。他的研究方向是科技創業以及全球創新營銷。Kosnik教授畢業于斯坦福大學商學院，獲得博士學位。曾執教于哈佛商學院。因在教學和傳授知識方面的出色表現，榮獲最杰出教授獎。Kosnik教授曾擔任微軟，日本電報電話，安永，惠普，西門子，蘋果等數十家企業的顧問。
Tom Kosnik, Fenwick and West Consulting Professor, Stanford Technology Ventures ProgramAcademic Experience1990-Present Fenwick and West Consulting Professor, Stanford Technology Ventures Program. Teaching: Global Entrepreneurial Marketing; Technology Entrepreneurship; and New Venture Creation. Research: Gear up: Your Best Idea Ever! Interactive anti-book/digital models for creating or disrupting a market; Circles of Influence: Getting entrepreneurial players in different regions to bet on your new venture; Negotiating the Triple Chasms of Generation, Gender and Culture: Building trust across borders; Global Entrepreneurial Marketing: Creating new markets and entering new country/markets; The STVP Case Collection: Cases on clean tech, social media, global ventures; Designing Systems that Summon the Spirit: Bringing the best out of people at work2001-Present Executive Advisor, NUS Entrepreneurship Centre (2007-Present), Adjunct Professor, National University of Singapore (2001-2006). Teach students in the NUS Silicon Valley College program. Industry Focus: ICT; wireless; digital entertainment; clean water & energy.1994-97 Visiting Associate Professor, Harvard Business School. Taught MBAs Marketing; Business Marketing; Entrepreneurial Marketing.1990-93 Lecturer, Stanford Graduate School of Business. Taught MBAs and Stanford Sloan Program Marketing Management and Japanese Marketing.1985-89 Assistant Professor, Harvard Business School. Taught MBAs Marketing, and an elective on global marketing in Harvard's Program for Management Development (PMD).1977-78 Research Associate, IMEDE Management Development Institute, Lausanne, Switzerland. Conducted field research. Wrote international business cases and articles.Industry Experience1981-Present Player/coach: Help business and government leaders to: 1) create real-time learning programs for employees, customers, and channel partners; 2) diagnose attractiveness of evolving country/ markets; 3) dynamically position products, services, locations, and brands; 4) accelerate growth across a global network; 5) execute global sales and marketing campaigns; 6) negotiate across the chasms of generation, gender and culture; 7) manage green global products, projects, and partnerships; 8) attract, retain, and motivate talent; 9) measure the impact of a new venture on shareholders, customers, the community, and the environment; and 10) Raise money.1978-80 Project/Account Manager, American Management Systems. Designed IT systems. Sold systems integration services. Managed projects and client relationships. Helped clients develop systems strategy, design software, evaluate and purchase hardware and software, manage relationships with technology vendors, and implement enterprise systems.1972-75 Infantry Officer, U.S. Marine Corps. Platoon Honor Graduate, The Basic School. Led a 90-Marine mortar platoon in Asia. Taught leadership, military subjects, and led several platoons at Marine Officer Candidates’ School. Prior to the USMC, was anti-war demonstrator.Education1980-85 Ph.D., Stanford Graduate School of Business. Focus: Marketing of technology-based products and services. Researched how firms select short lists of software suppliers.Summer Graduate Fellow, Center for Creative Leadership (CCL). Completed CCL’s of 1977 Leadership Development Program. Designed an executive performance appraisal system.1975-77 MBA, University of Virginia. Earned Shermet Award for academic excellence and service. Was selected by the dean to represent Virginia at Center for Creative Leadership.1968-72 BA, History, Duke University. Magna cum laude. Rush Chairman, President, and Pledge master, Pi Kappa Alpha. Earned PiKA Powers Award and Spofford Award for leadership.